Google Adsense vs Google Ads

By gobrain

Jun 1st, 2024

Google Ads and AdSense are two sides of the same coin, but they aim at different users: advertisers and publishers.

Here's a breakdown of the key differences

Who uses it:

  • Google Ads (formerly AdWords): Advertisers looking to promote their products or services.
  • Google AdSense: Publishers (website or app owners) looking to monetize their existing traffic.

How it works

  • Google Ads: Advertisers create ad campaigns, set budgets, and target specific keywords, demographics, or interests. They pay Google based on a chosen model, like cost-per-click (CPC) or cost-per-thousand impressions (CPM). Their ads are then displayed on Google Search results pages, partner websites (including those using AdSense), and other platforms.
  • Google AdSense: Publishers place ad code on their website or app. Google then matches relevant ads from advertisers to the publisher's content and audience. Publishers earn revenue when visitors click on the ads or interact with them in other ways (depending on the ad format).

In short:

Google Ads: Pay to play (advertisers) Google AdSense: Get paid to display ads (publishers)