serif vs. sans-serif fonts

Serif vs Sans-Serif Fonts

By gobrain

May 16th, 2024

Each visual element in your design plays a crucial role in expressing not only the intent of the product but also the mission of the brand. Therefore, each element used in the design should be carefully chosen, considering its contribution to the whole composition.

One thing to consider when choosing design elements is, of course, the choice of font. When it comes to font selection, we encounter various font types such as serif, sans-serif and handwriting. In this blog post, we will discuss the differences between serif and sans-serif fonts, considering their impact on the entire design.

Let's begin with their definitions.


Simply put, serifs are small lines added to certain letters or symbols in some typefaces. Serif fonts have a very ancient history. The origin of this font can be traced back to ancient Roman writings carved into stone (1).

On the other hand, typefaces that don't have any small lines attached to letters or symbols are called **sans-serif **fonts.

serif vs sans-serif fonts | same text with different typography


One of the main purposes of using serif fonts was to allow the reader to easily transition from one letter to the next, thus providing a fluid reading experience. This is because small lines act as a visual aid to guide the reader's eye from one letter to the next.

Serif fonts are also considered to be traditional and add intellectuality to the text, therefore they are often used in printed content such as books, newspapers, screenplays etc.

In contrast to serif fonts, sans-serif fonts are considered modern and minimalist and thus are frequently utilized in digital content such as websites, e-books etc.


As for the font choice in your design, as mentioned in the opening sentence, the design elements reflect the character of the product. For instance, if you want to highlight that your product is traditional, serif fonts would be a suitable choice. On the other hand, if you want to create a modern and elegant product, sans-serif fonts are a good option.

Serif And Sans Serif Fonts Together

While these two classifications have distinct differences, they can also complement each other when used together in design.

The advantages of pairing serif and sans-serif fonts is that it can create a visual contrast that adds interest and hierarchy to a design. The serifs in a serif font can give a sense of tradition, elegance, and sophistication, while the clean, modern lines of a sans-serif font can convey simplicity, clarity and efficiency. By combining these two styles, you can create a harmonious balance that makes a design more appealing and effective.


When choosing serif and sans-serif fonts to pair, it's important to consider the contrast between the two. A good pairing should have enough contrast to be visually interesting but not so much that it becomes distracting or difficult to read. It's also important to consider the style and mood of the design. A traditional serif font like Times New Roman might pair well with a modern sans-serif font like Helvetica but it might not work as well with a more playful font like Comic Sans.


Design is a key factor in the success of a product, even if its functionality is excellent. The choice of font is an essential aspect of design and should be made with care. In this article, we have provided a brief overview of two popular font types, serif and sans-serif."

We end this article with a quote from Shawn Luke. "When typography is on point, words become images"

Thank you for reading.